Nilaya Madamanchi

Nilaya Madamanchi is a seasoned marketing professional currently serving as a Senior Performance Executive at Fifty, managing over £1.2M in annual media spend across high-profile client accounts. Additionally, Nilaya holds roles as a Fractional CMO at Passionfruit and as a Marketing Advisor and Founding Marketer at Rough Sketch Studio, where expertise in customer acquisition and MarTech implementation is demonstrated. Past positions include Demand Generation Manager at Surfboard, Marketing Manager roles at bodo and ETHOS, and Brand Strategist at Dunkr, showcasing a strong track record in digital marketing, brand strategy, and community growth. Educational qualifications include an MSc in Advanced Marketing Management from Lancaster University and a Bachelor of Business Administration from Jain (Deemed-to-be University).