Montserrat Santafe Castells

Montserrat Santafe Castells is an experienced brand manager with a strong background in the food and pet care industries. Currently serving as the Brand Manager for Healthy Food at Grupo Gallo since September 2022, Montserrat previously held various roles at Affinity Petcare from December 2016 to May 2022, including Global and Local Brand Manager for Premium Brands. Significant contributions include the development of marketing plans for Brekkies and the relaunch of the Advance brand. Earlier experience at PepsiCo from June 2011 to December 2016 involved managing brands like Cheetos and Doritos, where Montserrat excelled in local adaptation of global innovations and leading product development projects. Montserrat started the professional journey as a Marketing Assistant at Casa Tarradellas and holds a Licenciatura in Administración y Dirección de Empresas from Esade.