Amanda Aldinger

Amanda Aldinger is a seasoned professional in the beauty and lifestyle industries, currently serving as the Founder and CEO of Antonym, a voice strategy and copywriting studio, since 2019. Prior to this, Amanda has held significant roles, including Copywriter and Brand Voice Developer for Pat McGrath Cosmetics since 2017, and Director of Editorial at MAC Cosmetics from 2011 to 2017, where responsibilities included overseeing content production and collaborating on global branding initiatives. Amanda's background also features experience as a Food Writer for Greenpointers and as a writer for Chickpea Magazine, as well as editorial leadership for fashion publications like Second City Style and F Newsmagazine. Amanda holds a Master of Arts in New Arts Journalism from the School of the Art Institute of Chicago and is a Certified Health Coach from the Institute for Integrative Nutrition, alongside a Bachelor of Arts in Theatre from Loyola University Chicago.