Alice C.

Alice C. currently serves as the Divisional Finance Director for Global Sportswear, Equipment, Accessories, and Logo at Patagonia, where responsibilities include developing long-range merchandise financial plans, creating seasonal category targets, and overseeing SG&A management. Prior to this role, Alice held various finance positions at Whole Foods Market, including Head of Corporate Planning Finance and Head of eCommerce Finance, where strategic planning and financial management for a multi-billion dollar business were key focuses. Alice's career also includes financial roles at Columbia Sportswear Company, Levi Strauss & Co., ANN INC., and Abercrombie & Fitch, demonstrating a strong background in eCommerce and merchandising finance. Educational qualifications include a BSBA in Marketing, Economics, and Design from The Ohio State University Fisher College of Business.