Bianca B.

Bianca B. currently serves as the Global Marketing Director for Trail Running and Hiking Categories at Patagonia, with additional responsibilities in Global Marketing for Equipment and Performance Baselayers since February 2019. Prior to this role, Bianca B. held various positions at Red Bull Media House from December 2012 to January 2019, including Senior Manager and Manager of Global Film Marketing and Communications. Earlier experience includes serving as Bike Marketing Coordinator at Scott Sports SA, where Bianca B. developed online brand strategies for the bike department, and as Film Marketing Coordinator at VAS Entertainment, executing marketing plans for numerous film releases. Bianca B. began a career in marketing as a Production Intern at Imagi Animation Studios in 2007. Educational qualifications include a degree in Business Administration with a focus on International Marketing and French from California Polytechnic State University-San Luis Obispo, along with studies at Université Paris Dauphine - PSL.