Jean-Baptiste Cotte

Jean-Baptiste Cotte is a seasoned professional with extensive experience in brand strategy and marketing, currently serving as Sr. Brand Strategy and Go To Market Manager at Patagonia since December 2013. In this role, Jean-Baptiste leads the global brand strategy and marketing campaign execution across multiple regions, ensuring alignment with Patagonia’s sustainability vision. Previously, as Brand Manager EMEA, Jean-Baptiste enhanced consumer engagement through tailored campaigns and managed a team of regional marketing managers. Early career roles include Marketing and Communication Manager at ZAG SKIS, Retail Store Manager at SKISET, and Floor Manager at Decathlon France, as well as an assistant position in product line management at Salomon. Jean-Baptiste holds a Master’s degree in Marketing from SKEMA Business School and a Licentiate degree in Marketing from Universidad Rey Juan Carlos.