Lavella Hall

LaVella Hall is an experienced marketing professional currently serving as the Senior CRM and Lifecycle Marketing Manager at Patagonia since December 2021, focusing on creating comprehensive customer journeys. Previous roles include Lead Personalization Strategist at iRobot, where LaVella developed a holistic personalization vision, and Marketing Automation Manager at Novant Health, overseeing CRM capabilities and marketing initiatives. LaVella's earlier experience encompasses various marketing positions, including Marketing Manager at EastCoast Entertainment and Assistant Director of Marketing at the University of North Carolina at Charlotte. LaVella holds a Master of Science in Integrated Marketing Communications from West Virginia University and a Bachelor of Arts in Advertising from Western Kentucky University.