Sarah Tran

Sarah Tran is a seasoned professional in ecommerce and digital experience optimization, currently serving as the Onsite Experience Lead at Patagonia, focusing on website development, UX enhancement, and platform management since September 2021. Previously, Sarah held various roles at adidas, emphasizing consumer experience and CRM strategies, which included conversion rate optimization and driving consumer engagement initiatives. With earlier experience in marketing and business consulting at Tudigo, Les Germés, and WiSEED, alongside strong educational credentials in Marketing and Sustainable Development, Sarah combines technical expertise with a strategic approach to enhance online user experiences and optimize digital performance.