François Bauder

François Bauder is an accomplished professional with extensive experience in customer service management within the luxury watch industry. Currently serving as the International Customer Service Director at Patek Philippe since October 2016, François has previously held leadership roles at Rolex, including Head of World Customer Service and Watchmaking Training, where responsibilities included managing over 150 employees and overseeing training programs. François's background also includes significant positions at Richemont Asia-Pacific and Richemont Latin America & Caribbean, where expertise was demonstrated in overseeing large teams and multiple brands. Notably, François led the establishment of watchmaking schools in collaboration with WOSTEP in both Hong Kong and Shanghai. François holds a Master’s Degree in Microengineering from EPFL and has furthered professional development through executive education at INSEAD.