PathFactory
Brad Hefferon is an accomplished professional with a diverse background in technology, photography, and sustainable gardening. As the founder of Glenraven Nursery Ltd., established in January 2024, Brad transformed part of a 30-acre farm into a nursery focused on organic growth of hardy perennials and native plants. In the technology sector, Brad serves as a Senior Solutions Engineer at PathFactory since October 2021, delivering impactful solutions for B2B marketing teams. Previously, Brad played a pivotal role at Allocadia from 2013 to 2021, advancing from Lead Solutions Architect to Director of Customer Success, where numerous products and services were developed to enhance customer satisfaction. Complementing this expertise, Brad also runs a photography business specializing in real estate and street photography, while having established a green beauty e-commerce platform as the founder of Upurea, Inc. Education credentials include a degree in Real Estate Trading Services from UBC Sauder School of Business and a diploma in Landscape Horticulture from St. Clair College.
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PathFactory
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The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase.