Michael Seto is an experienced Solutions Architect at PathFactory, where responsibilities include optimizing B2B purchase decisions through an Intelligent Content Platform. Prior to PathFactory, Michael served as a Solutions Consultant and Client Success Manager at Viafoura, contributing to audience engagement for over 600 media brands. Michael's career also includes significant roles at Oracle Marketing Cloud, where expertise in marketing automation was developed, starting as a Senior Technical Lead and Training Delivery Specialist and later as a Senior Technical Account Manager. Earlier positions included Marketing Operations Specialist and Premier Support Specialist at Eloqua and Advanced Resolution Specialist at Dell Canada Inc. Michael holds a Bachelor's Degree in Commerce with a Minor in History from Carleton University.
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