PathFactory
Srinivasan M is an accomplished professional with extensive experience in data science, analytics, and technology leadership. Currently serving as Executive Director of AI at PathFactory since October 2020, Srinivasan has previously held key roles, including Director of Data Science and Analytics at IM and CoFounder/Director of Data Science Platforms and Solutions at NextOrbit. With a background in enabling data-driven solutions across various industries, Srinivasan has also led technology initiatives as Head of Technology at Genisys Software and Analytical CoE at Coextrix Technologies. Educational credentials include M.Tech and a Master’s degree in Industrial Management from the Indian Institute of Technology, Madras.
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PathFactory
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The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase.