Elizabeth Johnson

Elizabeth Johnson has over 20 years of experience in the CPG industry. Elizabeth began their career in 2000 as a Senior Client Service Manager for Kodak and General Mills at AC Nielsen / Spectra Marketing. In 2007, they became a Category Development Manager at Hershey. From 2009 to 2012, they were a Director of Category Management, Client Service, and Analytics at SetSight. From 2012 to 2014, they were a Retail Consultant for Category Management at JL Buchanan. From 2014 to 2016, they were Vice President of Digital Marketing for the CPG industry at Retailigence Corporation. Since 2016, they have been the CEO of PathFormance Digital Shopper Marketing, providing Real Time Data for CPG Brands, Ad-Tech, and Agencies.

Elizabeth Johnson obtained their BS Degree in Marketing from the University of Wisconsin in 1995. Elizabeth is also a Certified Professional Strategic Advisor from the Category Management Association.