Gabriel le Hoang

Out of love and necessity rather than profit and novelty, Patta opened its doors in 2004. Situated right in the city heart of Amsterdam, the store literally became the center of attention by bringing new excitement to the Dutch street wear scene. Founded by Edson Sabajo and Guillaume ‘Gee’ Schmidt as a means to provide themselves, as well as their friends and family with a steady supply of footwear and gear, that which has started as a hobby, has now flourished into a thriving business and recognizable brand. Both prominent figures in the Dutch Hip-Hop scene in the 90’s and early 2000’s, Edson as a DJ and Gee as host/MC, it was these common interests that grew into a strong friendship and viable business partnership. Before the Tier 0, Quickstrike and Consortium accounts, the team traveled across the planet with wads of cash in their pockets, visiting obscure sneaker stores and buying vast amounts of footwear that was unavailable to the Dutch public. Without any shipping accounts or even knowledge of the like, they either posted huge boxes of shoes back to their hometown, or they threw them in big duffelbags and try to bring them back on the plane. This unwavering determination to make success happen, the just-do-it-yourself mentality and the willingness to go against the grain are the foundation of Patta's identity. Aside from footwear staples such as Nike, adidas, Converse, ASICS, Reebok, KangaROOS, New Balance and Diadora, you can also find products from brands like Stüssy, Rockwell and Patta's in-house brand and more. When Patta started out, the logo was used to make a small batch of t-shirts for friends, family and loyal customers. As demand was higher than expected, more were made and eventually evolved into our in-house brand. Starting out small with a capsule in the summer of 2011 available at five retailers worldwide, the collection has grown exponentially in size, quality and availability with 15 retailers stocking the brand.