PATTERN Beauty
Ni'Kita Wilson is the Vice President of Product Development at PATTERN Beauty and the Co-Founder of Love You Unapologetically Collective, aiming to help Black girls and women manage stress effectively. With a strong background in product development and innovation, Ni'Kita has held leadership roles at companies like OUAI, Voyant Beauty, and Englewood Lab. With an MBA from Western Governors University and a Bachelor's degree in Chemistry from Montclair State University, Ni'Kita is dedicated to creating innovative products that align with corporate goals and making a positive impact in the beauty industry.
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PATTERN Beauty
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Pattern Beauty, founded by Tracee Ellis Ross, is a haircare line designed to exceed the beauty needs of the curly, coily, and tight-textured masses. We are grounded in and centered around the celebration of Black beauty and creating a space for empowering and loving authentic beauty. Available at retailers including Ulta Beauty, Sephora (US + CAN), Macys, Boots and Ulta Beauty at Target, PATTERN is not only disrupting and redefining prestige hair care, we are doing so with innovative formulas and unrivaled content. PATTERN offers products in the wash, style, treat and heat categories, having won numerous awards from Allure, Ebony, ESSENCE, Marie Claire, and New Beauty.