TO

Thatcher Olson

Senior Digital Advertising Strategist at Pattern

Thatcher Olson has a diverse work experience spanning various roles and companies. Thatcher is currently working at Pattern®, where they serve as a Senior Digital Advertising Strategist. In this role, they help manage and create on and off Amazon marketing strategies, analyzes data for optimal results, and assists in the growth of enterprise-level brands on Amazon.

Prior to Pattern®, Thatcher worked as a Digital Advertising Strategist at the same company. During this time, they owned advertising for several large brands on Amazon and managed advertising for brands on Walmart and Google.

Before their time at Pattern®, Thatcher was a PPC Manager at Red Olive, Inc., where they focused on managing paid social advertising and PPC campaigns across different industries on platforms such as Google, Microsoft Ads, LinkedIn, Twitter, and Pinterest.

Thatcher also had experience as a Contributing Writer at Salt City Hoops, where they wrote analytical and feature stories about the Utah Jazz and managed the social media strategy for the platform.

During their time at Fluid Advertising, Thatcher held multiple roles, including Digital Marketing Manager, Digital Marketing Content Specialist, and Digital Marketing Intern. In these roles, they planned and optimized digital marketing campaigns for clients, managed the social media team, produced SEO optimized content, and evaluated websites for SEO and content needs.

Thatcher started their career as an Intern at Skyvive Interactive, where they worked on developing new app ideas and conducting market research and interface design. Thatcher also served as a Social Media Marketing Manager at Discovery Investors, creating engaging content for social media pages and managing Facebook advertising.

Additionally, Thatcher was a Co-Owner of Mass Media SEO, an online press release distribution site. In this role, they managed a team, communicated effectively, and oversaw the redesign of the website.

Thatcher's early work experience includes positions such as an Inside Sales Account Executive at Utah Jazz, a Salesman at Wasatch Running Center, and a Contributing Writer at The Sports Quotient, where they focused on writing SEO-optimized articles about the NBA.

Overall, Thatcher Olson has a strong background in digital advertising, content creation, social media management, and SEO optimization.

Thatcher Olson earned a Bachelor's Degree in Advertising from Brigham Young University, where they studied from 2008 to 2015. In addition to their degree, they obtained several certifications including the Facebook Certified Digital Marketing Associate from Facebook in May 2021, the Google Ads Display Certification and Google Ads Search Certification from Google in April 2020, and the Amazon Sponsored Ads Certification from Amazon in October 2021.

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