Ty A.

Ty A. is an accomplished Senior Brand Manager at Pattern®, specializing in building high-level brand strategies and executing partnerships with C-suite stakeholders at Fortune 1000 firms. As the Founder of Dink65, Ty A. has developed a direct-to-consumer brand in the rapidly growing pickleball market. Previous experience includes roles in e-commerce strategy and data analysis at Evolved Commerce, where Ty A. enhanced brand visibility on Amazon, and strategy consulting positions at Ford Motor Company and Jungle Scout Tool, focusing on product optimization and consumer insights. With a Bachelor of Science in Strategic Management and a concentration in Data Analytics from Brigham Young University, Ty A. combines strategic acumen with a solid analytical background to drive impactful business results.