Valme Claro

Valme Claro has a diverse work experience in the fields of content management, SEO, and digital marketing.

From 2022, Valme has been serving as a Content and SEO Manager at Pattern®, an ecommerce accelerator and Amazon third-party seller. In this role, Valme is responsible for optimizing the content of Amazon listings in European markets, conducting keyword research, and managing translations. Valme also supervises the work of freelancers and translators and has automated the translation process.

Prior to this, Valme worked as an SEO Manager at Nivo Digital from 2020 to 2022. Here, Valme led the SEO team and managed two SEO Executives. Valme's responsibilities included on-site SEO, off-site SEO, technical SEO, reporting, and strategizing. Valme also collaborated with PPC colleagues, web designers, and developers to develop a comprehensive traffic acquisition strategy.

Before joining Nivo Digital, Valme held the position of Commercial Production Editor at Sift from 2017 to 2020. Valme's role involved managing commercial content production.

Valme's work experience also includes a role as a Content Assistant at Tirita Ltd from 2015 to 2017.

Overall, Valme Claro has demonstrated expertise in SEO, content management, translation management, and digital marketing throughout their career.

Valme Claro obtained a Bachelor of Arts (B.A.) degree in Audiovisual Communication from the Universidad de Sevilla, where they studied from 2010 to 2014. In 2012 to 2013, they participated in the Erasmus Programme at Karlstad University. Subsequently, Valme Claro pursued a Master of Arts (M.A.) in International Business Communication at Radboud University from 2014 to 2015. In addition to their formal education, Valme Claro obtained a certification in Digital Marketing from the IAB in March 2014.