Sophie Williams

Sophie Williams is an experienced digital marketing professional currently serving as the Digital Marketing Director at PATTRNS since November 2024. Prior to this role, Sophie was the Media Director at RocketMill, where leadership of a diverse team resulted in a 0% churn rate and a 37% promotion rate while managing clients across various sectors. Sophie's expertise spans several high-level positions, including Senior Media Operations Manager at RocketMill, Sr Performance Media Specialist at Ancestry, and Paid Media Lead at Metia, along with roles at OMD EMEA, Rize Media, and several other agencies. Sophie's skill set includes biddable strategy, performance improvement, and best practice implementation, with a strong focus on media owner relationships and analytics. Sophie holds a background in shaping effective media strategies across a range of industries, including finance and e-commerce.