🦊 Florian Botzenhardt

Florian Botzenhardt is an experienced professional in product management and brand strategy, currently serving as the Head of National Product Management at HARTMANN GROUP since May 2017. With a diverse background, Florian has held various roles including Senior National Brand Manager, National Brand Manager, and Manager Marketing Communication within the same company. Additionally, Florian is a freelancer at Botzenhardt.org and has experience as an Associated Partner at ovummarken strategieberatung gmbh. Academic qualifications include a Master of Science in Business Administration and Management from Hochschule Neu-Ulm and a Diplom in Information and Communication Science from the same institution, complemented by studies at Hawaii Pacific University. Previous roles include research positions at Hochschule Neu-Ulm and internships at FCB Global and IBM.