Tamás Balog is a seasoned marketing professional with extensive experience in performance marketing, media strategy, and digital transformation. Currently serving at HARTMANN GROUP since 2021, Tamás leads global performance marketing initiatives, focusing on maximizing e-commerce performance and implementing AI tools. Prior to this role, Tamás was Media Manager for the SMEE region at Ferrero, overseeing substantial media budgets and media strategy across 19 countries. Earlier career highlights include leading the digital transformation at TV2 and client management at Mindshare for major brands such as FORD and NIKE. Tamás holds a Master's degree in Management and Leadership and a Bachelor's degree in International Marketing from Budapest Metropolitan University, complemented by a course at the University of Lausanne in International culture.