Daniël Heijnen

Director Marketing & E-commerce Europe at Paula's Choice

Daniël Heijnen is a seasoned marketing and e-commerce professional with extensive experience in driving growth and digital transformation across various companies. Currently serving as Director of Marketing & E-commerce Europe at Paula's Choice Skincare, Daniël leads a dynamic team responsible for the Direct-To-Consumer and Marketplaces business. Previously, Daniël held the position of Global Head of E-Commerce a.i. at JACOBS DOUWE EGBERTS, achieving double-digit eCommerce growth and spearheading multiple global digital initiatives. With a background that includes roles such as Head of Digital & E-Commerce at Mars and Sr. Marketing Manager at JACOBS DOUWE EGBERTS and Arla Foods, Daniël has demonstrated a strong track record in marketing management and category development. Educational qualifications include a Master’s degree in Marketing Management and a Bachelor’s degree in Business Studies from Tilburg University, along with additional leadership training.

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