Antti Lauronen

Antti Lauronen currently serves as the Director of Creative, Planning, and Digital at Paulig Group, where responsibilities include strategic brand management, creative brand strategy, global campaign planning, and digital channel growth. In addition, Antti holds board positions at Proxy and Markkinointijohdon ryhmä ry MJR. Previous experience includes leadership roles at Proxy, Mirum as Managing Director in London, and Activeark JWT Ltd. Following an acquisition by WPP, Antti contributed to significant growth while maintaining a streamlined operational structure. Antti also acted as a Film Marketing Consultant for the Sarajevo Film Festival and has held various roles in banking and project management. Antti holds an MSc in Management from Bayes Business School and a BBA in International Business and Marketing from Haaga-Helia University of Applied Sciences.