Minna Kokkonen

Minna Kokkonen is a seasoned marketing professional with extensive experience in digital marketing, e-commerce, and strategic communications. Currently serving as the Digital and eCommerce Activation Manager at Paulig Group since June 2021, Minna manages digital campaigns, the webshop, and website operations while contributing to various development projects focused on marketing automation and customer engagement. Prior to this role, Minna worked as a Marketing Specialist at Kiinteistömaailma, overseeing B2B marketing strategies and communications, and has held consulting positions at IDUN Minerals AB, as well as various marketing roles at Silmäasema Fennica Oy, SOK, Seppälä, and H&M, where skills in campaign management, team leadership, and analytics were honed. Minna holds an IDM Professional Diploma in Digital Marketing and a BA (Hons) in Business & Consumer Studies from Queen Margaret University.