Ema Rouf is a seasoned entrepreneur with a diverse background in technology and finance. Currently serving as Co-Founder and President at Pave since October 2020, Ema has been instrumental in utilizing AI-powered cashflow analytics to assist underserved consumers and SMBs in gaining access to credit. Prior experience includes co-founding Adazza, which focused on data integration with telecoms and mobile money operators in emerging markets, and co-founding GraphScience Inc., an innovative Facebook Ad Optimization platform that significantly boosted revenue for major retailers. Ema also has a background in web marketing as a Web Marketing Analyst at PowerReviews and developed an early gifting app during the launch of Facebook’s developer API. Ema holds a Bachelor's Degree in Sociology from UC Irvine and has pursued educational opportunities at Lund University and Middle East Technical University.
This person is not in the org chart
This person is not in any teams
This person is not in any offices