Aparna Halder Roy

Aparna Halder Roy is an experienced marketing professional currently serving as the Assistant Marketing Manager and Social and Brand Strategist at Payatu since September 2021. In this role, Aparna has directed social media marketing efforts, focusing on comprehensive strategies that have significantly expanded the company's online presence. Prior to Payatu, Aparna worked as a Content Writer at RnR DataLex, managing social media for the company and creating articles aligned with its products and services. Earlier experience includes a position as a Content Writer at DigitallyRight Inc., where social media content creation and email marketing campaigns were key responsibilities, and as a Marketing Manager at Zoom Solar. Aparna holds an MBA in marketing and operations from Shri Ramdeobaba Kamla Nehru Engineering College and a BE in Computer Science from S.B. Jain Institute of Technology Management and Research.