PAYBACK
Gergana Dunbar is an experienced product management professional currently serving as the Lead Product Manager for Customer Data Management at PAYBACK since September 2008. Gergana has successfully led multifunctional teams, managed product roadmaps, and driven modernization efforts, including the transition to a microservice architecture and migration to the Google Cloud Platform. Previous roles at PAYBACK include Senior Digital Product Manager positions focused on backend development and B2B2C products, as well as roles in campaign process management and operations. Gergana's career began at Loyalty Partner, where responsibilities included managing customer service processes and quality management, following an internship in Human Resources at Elsevier. Gergana holds a Diploma of Education in Sociology, Psychology, and Business Administration from Ludwig-Maximilians-Universität München.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.