PAYBACK
Niklas Pommer is an experienced professional in digital marketing and data analytics, currently holding multiple specialist roles at PAYBACK since February 2019, including Specialist Digital Marketing & Data Projects and Senior Data Analyst. Previously, Niklas worked at Performance Advertising GmbH from May 2015 to January 2019 as Manager of Business Analytics and Development, where responsibilities included developing a machine learning framework for RTA campaigns and establishing a business intelligence suite with Python and SQL. Prior experience includes positions at E2open from January 2014 to April 2015, focusing on marketing support and customer identification, and at C1 Conexus GmbH from April 2011 to July 2013, managing Salesforce CRM operations. Niklas holds a Master of Science and Bachelor of Science in Wirtschaftsingenieurswesen from the Karlsruhe Institute of Technology (KIT).
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