Sergio Palau

Sergio Palau is an accomplished marketing professional with extensive experience in app performance and user acquisition across various organizations. Currently serving as a Specialist in App Performance Marketing at PAYBACK since May 2022, Sergio has also held notable roles such as Senior Apps Marketing Manager at AutoScout24 and Online Performance Marketing Manager at yfood Labs. As a member of the UA Society since January 2018, Sergio participates in collaborative efforts to enhance knowledge sharing within the mobile user acquisition community. Previous positions at FlixBus included focusing on mobile marketing management and expanding acquisition channels across multiple countries, while initial experience at Flaregames GmbH centered on developing user acquisition strategies for mobile games. Sergio holds a Master's degree in Wirtschaftsingenieurwesen from Karlsruhe Institute of Technology, obtained in 2016.