PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. 

As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI.

PAYBACK is part of the American Express Group.

Charity

Marketing

Marketplace

PAYBACK

Bernhard Brugger

Francesca Ferraro

Sandra Prinzenberg

Torsten Hautmann

Steffen Wenzler

Tanja Rumberger

Maximilian Deutscher

Johanna Matysiak

Felix Mayerhofer

Nawid Sayed

Holger Stary

Dagmar Plieske

Manuela Etessam Ortiz

Conrad Pozsgai

Federica Curcuruto

The Digital Marketing & Campaign Management team at PAYBACK is responsible for designing, executing, and optimizing integrated marketing campaigns across multiple channels, including online, offline, and mobile platforms. They leverage data-driven insights to enhance customer engagement and ensure personalized messaging, maximizing ROI for partners while driving loyalty program participation. The team collaborates closely with various stakeholders to develop innovative strategies that align with PAYBACK’s goals and enhance the overall customer experience.

Digital Marketing & Campaign Management

Product Development & Engineering

Leadership Team

Digital Marketing & Campaign Management

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Other teams at PAYBACK

Product Development & Engineering

Leadership Team