PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. 

As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI.

PAYBACK is part of the American Express Group.

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PAYBACK

PAYBACK's headquarters in München, Germany

This department analyzes customer data to provide insights that drive strategic decision-making and improve customer experience.

Customer Insights Analytics

This department oversees all aspects of marketing strategies, campaign management, and digital marketing initiatives.

Marketing Operations

This department focuses on managing and nurturing relationships with key clients to drive sales and enhance customer satisfaction.

Key Account Management

This department focuses on the design, development, and maintenance of software applications for mobile platforms.

Mobile Development

The Product Development & Engineering team at PAYBACK is responsible for creating and enhancing the technology solutions that power the company's multipartner loyalty program and marketing platform. This team collaborates on software development, architecture design, and integration efforts to ensure seamless functionality across various channels. They also focus on optimizing data solutions, cybersecurity, and infrastructure management, enabling PAYBACK to deliver personalized, real-time customer experiences and effective integrated campaigns for their partners.

Product Development & Engineering

The Digital Marketing & Campaign Management team at PAYBACK is responsible for designing, executing, and optimizing integrated marketing campaigns across multiple channels, including online, offline, and mobile platforms. They leverage data-driven insights to enhance customer engagement and ensure personalized messaging, maximizing ROI for partners while driving loyalty program participation. The team collaborates closely with various stakeholders to develop innovative strategies that align with PAYBACK’s goals and enhance the overall customer experience.

Digital Marketing & Campaign Management

This department is responsible for analyzing data to drive insights and support decision-making processes.

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Other teams

Marketing Operations

Key Account Management

Mobile Development

Product Development & Engineering

Digital Marketing & Campaign Management

Data Analytics