Sarit Beck Barkai

Sarit Beck Barkai has a wealth of experience in marketing and product management. Sarit began their career in 1999 as a Client Manager for Promarket where they were a board member and independent small business unit manager. In 2004, they became a Division Manager for Danshar, a global brands manager in the food industry, where they created and developed a unique marketing strategy that optimized and increased brand recognition in the Israeli market. In 2005, they became the Marketing Manager for Tnuva. From 2008 to 2011, they worked as Senior Product Marketing Manager for Citrix, where they were an SaaS expert and managed, developed and executed the strategy to increase market share for multiple cloud product lines that sold online. Sarit was also responsible for crafting long-term strategic planning, Go-To-Market strategies and commercial launches of new and existing products. From 2011 to 2012, they were the Associated Director of Retail Marketing for Bank Hapoalim where they initiated and developed new financial services focusing on targeted customer segments. From 2012 to 2016, they worked as the Director of Marketing & Product Management for Cellcom, leading the B2B marketing and the product teams and responsible for a broad product portfolio. Lastly, from 2016 to present, they have been the Managing Director of PayBox and the Head of New Business Opportunities at Discount Bank.

Sarit Beck Barkai completed additional coursework in Buying Behavior at UC Santa Barbara in 2007. In 2003-2004, they earned an M.B.A. in Business from The University of Manchester. From 1996-1999, they attended The College of Management Academic Studies and studied Communication and Management.