Flor Picón

Flor Picón currently serves as the Head of Marketing & Growth at Red Efectiva since July 2024, while also working as a Product Manager at PayCash ® since November 2022. Previous experience includes roles as Digital Marketing-Manager at El Cuartito Estudio and freelance consultant specializing in brand development, SEO, SEM, and SMO from July 2013 to November 2022. Additional positions held include Marketing Analyst at Plastyhome, Marketing Coordinator at Fontera Telecommunications, and Project Leader at Grupo Salinas. Flor Picón founded Grupo Sensaz, S.A. de C.V. as CEO, focusing on digital technology consultancy. Educational qualifications encompass a Master's in Digital Marketing and Strategy from IEBS Biztech School, a Master's in Social Media and Digital Marketing from Asociación Española de Profesionales de Social Media, and a degree in International Business from Universidad Tecmilenio.