Brian Halligan

Brian Halligan is a seasoned marketing professional with extensive experience in content management and strategy, currently serving as the Senior Marketing Content Program Manager at Paychex since September 2005. In this role, Brian manages and creates content campaigns tailored to the buyer’s journey and has played a key role in strategizing user experience while contributing to the content of Paychex websites and e-commerce solutions. Previously, Brian held various positions at Paychex, including Marketing Content Program Manager and Web Marketing Content Program Manager, where responsibilities encompassed producing marketing campaigns, overseeing content management systems, and enhancing lead-generating content. Earlier career experience includes roles at Martino Flynn and BrandOrchard, Inc., where Brian developed copy for major brands across various media, and at Buck & Pulleyn, where work focused on web and print advertising for Xerox. Brian holds a Bachelor of Arts degree in Communication Studies from Alfred University.