Kristin Idle currently serves as the Lifecycle Marketing Lead at Paychex, focusing on enhancing the customer experience throughout the post-sale journey and developing campaigns to improve adoption and retention. Previously, Kristin held the position of Director of Growth Marketing at Upper Quadrant, leading marketing and sales teams to boost brand positioning and digital marketing efforts. Kristin's experience also includes roles at Upper Quadrant as Director of Email Marketing & Lifecycle Management, Marketing Director at Potomac River Running, and various project management positions at Freddie Mac and Capital One, where Kristin managed multiple teams and large-scale projects. Kristin holds a Bachelor's of Science in Family and Consumer Sciences/Human Sciences from Virginia Tech.
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