Katja Efron

Katja Efron is the Head of Brand & Communication at Payex and Swedbank Pay, where they apply their expertise in communication to simplify complex ideas. They possess a rich background in entrepreneurship, service design, publishing, PR, and storytelling, having founded and published over 80 books in their own publishing house, Efron & Dotter. Previously, Katja worked in various roles including Content Marketing Specialist at Pepins and Kommunikationsansvarig at Investment AB Spiltan, focusing on digital marketing, investor relations, and brand development. Katja holds a Master of Science in International Business from the University of Edinburgh Business School and has a strong foundation in marketing from WU (Vienna University of Economics and Business).