Vanessa Romero

Vanessa Romero is an accomplished Operations and Finance Leader specializing in Latin America, currently working at Payflow since January 2024, where strategic management has led to increased product usage and reduced customer churn. Previously, at Claro Colombia, Vanessa served as Product Owner for the Claro Pay App, successfully designing mini-programs that enhanced the digital wallet ecosystem and improving app ratings through data-driven interface optimizations. Vanessa also held various leadership roles at Claro, including Corporate Go-To-Market Leader, Technology Products Specialist, and Retention and Sales Manager, consistently achieving significant sales growth and enhancing customer retention. Additional experience includes a role as Sales Manager at DIRECTV Colombia and CHC, with a strong sales track record. Educational qualifications include a degree in Psychology from Pontificia Universidad Javeriana, a specialization in business from Universidad EAN, and certifications in English and innovation methodologies.