Lars Koenen

Lars Koenen is an accomplished business development professional with extensive experience in sales and strategic partnership management, currently serving as a Business Development Manager at Payhawk since May 2025. Prior to this role, Lars held various positions at Spotzer Digital, culminating as Director of Sales and Business Development, contributing to sales growth and market expansion as a member of the Executive Leadership Team. With a proven track record in creating effective sales strategies, managing high-performing teams, and establishing key partnerships, Lars has played critical roles in client management, quality assurance, and operations. Lars's career began in customer-facing positions, providing a solid foundation for advancing to leadership roles in the digital marketing industry. Educational background includes studies at Stenden, Hanze, and Dollard College, where Lars earned a HAVO degree.