Roth Wetzel

Roth Wetzel is a Senior Specialist in Marketing Operations at Paylocity, where responsibilities include leading strategic initiatives across the marketing-to-sales funnel, optimizing lead routing frameworks, and enhancing pipeline conversion through collaboration with Marketing and SDR leaders. Notably, Roth developed and scaled paid media lead processing workflows, piloting strategies to improve follow-up rates and refine marketing qualified lead definitions. Previously, as a Marketing Operations Specialist, Roth enabled a sales force of over 1200 members through the administration of the Highspot sales enablement platform, contributing to a 10% increase in platform adoption and a 33% year-over-year growth in first-time appointments. Earlier experience includes internships in Implementation & Revenue Operations and Customer Onboarding at HqO. Roth holds a Bachelor of Arts in Economics from Hamilton College, graduating in May 2022.