George Winch is the Chief Revenue Officer at Payment Services Integrators, where they lead banking projects focused on payments, liquidity, relationship-based pricing, and revenue management. George has held various key positions at Zafin, including Regional Sales Director and VP of Strategic Accounts, where they successfully managed partnerships and client relationships across global banking sectors. With a robust background in finance, having started their career at Lloyds TSB Bank, George has consistently enhanced revenue and operational efficiencies through innovative software solutions. They also founded Sirocco Services Ltd, providing expert sales services to banks for improved product and pricing strategies. George obtained a degree in Business and Finance from Crewe & Alsager College, Manchester University.
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