Asmaa Khalifa has extensive experience in product management and customer success, currently serving as Head of Product Demand & Delivery at Paymob since October 2019, following roles as Senior Manager, Delivery Manager, and Project Manager within the same company. Prior experience includes a position as Success Manager at Dopay, focusing on customer relationship management, and a Teaching Assistant role at Modern Sciences and Arts University. Asmaa began to build a foundation in research and economic analysis while working as a Researcher for The Saudi Egyptian Businessmen Association. Asmaa's early career included traineeships in various banking and finance roles at EFG-Hermes, HSBC, and the Export Development Bank of Egypt. Asmaa holds a degree in economics from Cairo University, graduating with very good honors.
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