PAYNOCCHIO
Abay Serkebayev is the Founder & CEO of PAYNOCCHIO, where they invented a Loyalty-as-a-Service platform and lead the company's vision, strategy, and product development. They also hold the position of Chief Product Officer at CFP TECHNOLOGY, overseeing the product lifecycle, partnerships, and team management. With a background in Chief Product Officer roles at CFPS EU and TECHNOLOGY & BUSINESS, Abay has a strong track record of developing product visions, managing teams, and driving product success. Abay holds an Executive MBA from London Business School, a Postgraduate Diploma in Finance from London School of Business and Finance LSBF, and a B.S. in Mathematics and Computer Science from Almaty State University.
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PAYNOCCHIO
PAYNOCCHIO is a pioneering force in the universe of embedded finance. At the heart of our innovative approach lies the commitment to empower non-banking organizations with the ability to offer a full spectrum of financial services. Our comprehensive suite of embedded wallet solutions is designed to seamlessly integrate into existing business models, providing an unparalleled financial toolkit that transcends traditional banking. Our products and services revolve around user-friendly, customizable features that cater to the unique needs of B2C clients. From user management features and admin panels that offer detailed insights into closed-loop wallet accounts and transactions to robust compliance checks and real-time notifications, our platform is built for the modern financial ecosystem. With an emphasis on security and trust, we ensure that all operations are transparent, efficient, and safeguarded against the evolving threats of the digital world. Through our API-first architecture, we facilitate easy integration with a range of third-party services, including accounting software and other fintech solutions. This enables our clients to craft a more connected and intuitive financial experience for their customers. At PAYNOCCHIO, we're not just a service provider — we're a partner in growth, dedicated to helping businesses scale and thrive in an increasingly competitive marketplace. Join us on our journey to redefine the financial landscape and unlock the potential of embedded finance. Together, we can build a future where financial inclusion and technological excellence pave the way for success.