Anika Shah

Anika Shah is an accomplished marketing leader with extensive experience in product marketing and integrated marketing across various industries. Currently serving as the Senior Director and Global Head of B2B Product Marketing at PayPal since April 2024, Anika has previously held key positions at Cash App, Afterpay, Lyft, and Benefit Cosmetics. Notable achievements include leading the launch and scaling of Afterpay's BNPL products at Cash App, managing successful marketing initiatives for Lyft's driver experience, and driving significant revenue growth for Benefit Cosmetics' top-selling product categories. Anika holds a Bachelor of Arts in Neuroscience from the University of Southern California.