Brenda Basista

Brenda Basista is a seasoned sales enablement professional with extensive experience in developing and executing strategies that enhance sales effectiveness. Currently serving as a Senior Manager in Global Sales Enablement at PayPal since August 2020, Brenda leads a team that supports various global sales functions and collaborates with central enablement teams to align strategies with sales priorities. Previously, Brenda was an Enablement Manager at Panzura, where responsibilities included creating enablement plans and driving programs to support sales efforts. Initiating a career at Hewlett Packard Enterprise, Brenda held several roles including Business Development Manager and Sales Specialist, contributing significantly to channel strategies and cloud solutions. Educational qualifications include a Bachelor of Science in Professional Leadership with an IT focus from Duquesne University and an Associate of Science in Computer Programming from Westmoreland County Community College.