Crystal Pan

SMB Demand Generation - Database Marketing Senior

Crystal Pan is a Finance and Data Analyst with extensive experience in financial modeling, accounting, and auditing. Crystal's career includes roles as a Finance Associate at Excite Holidays, where responsibilities encompassed full set accounting for multiple countries and producing consolidated financial statements. As an Audit Associate at ERI & Partners PAC, Crystal engaged in full audit engagements and tax planning, while liaising with clients from Singapore and China. At Gojek, Crystal advanced to the position of Senior Analyst in FP&A, contributing to strategic analyses and data-driven insights for GoFood ID. Crystal currently serves as a Database Marketing Senior at PayPal, overseeing campaign planning and revenue target fulfillment for various markets. Educational background includes a Bachelor of Applied Science in Accounting and Finance from the University of London, with further qualifications in Data Modeling and Database Administration, and ongoing studies in corporate finance.

Location

Singapore

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