Rafael Rivero

Rafael Rivero is an accomplished executive currently serving as SVP of Business Transformation and Operations at PayPal since January 2024. Prior to this role, Rafael spent over 15 years at Verizon, where significant positions included Chief Media Officer and SVP of Marketing Effectiveness, leading teams across various marketing and operations initiatives with budgets exceeding $5 billion. Experience encompasses strategic growth, budget management, and operational optimization across diverse roles, including VP of Marketing Effectiveness and Transformation, LATAM GVP & Managing Director, and Director of Process Engineering. Rafael's early career included roles in marketing and management at Dieste Harmel and Partners, Digicel USA, and Verizon, alongside a foundation in civil and electrical engineering. Educational qualifications include an MBA in Finance & Telecom from The University of Dallas and a marketing certificate from SMU Cox School of Business.