Xiaofei Wu

Xiaofei Wu is a seasoned data science professional with extensive experience in marketing analytics and data-driven decision making. Currently, as a Lead Data Science Manager at PayPal since August 2017, Xiaofei oversees marketing analytics for Small and Medium Business segments, focusing on acquisition and lifecycle marketing strategies to optimize business outcomes. Previous roles include Senior Marketing Data Scientist and various analyst positions at Ask.com, where Xiaofei managed data offerings and developed monetization strategies. Earlier experience includes user experience research at Grainger and internships in sales analysis and market research at Dyson and the Center for Economic Progress. Xiaofei holds a Master of Science in Marketing Analysis from DePaul University's Charles H. Kellstadt Graduate School of Business and a Bachelor's degree in Media Economics and Management from the Communication University of China.