Alaa Hassan

Senior Performance Marketing Specialist at PaySky

Alaa Hassan has a diverse work experience in the field of marketing. They began their career at Vodafone Spain in 2016 as an Agent, where they handled customer inquiries and followed up with customers when needed. In 2017, they joined Kickers as a Media Buyer, launching media campaigns on various social media platforms and optimizing campaign effectiveness. Later, they took on the role of Social Media Specialist at Kickers, moderating social media profiles, monitoring insights, and creating reports. In 2020, Alaa joined IQVIA as a Digital Media Buyer & Planner, responsible for launching media campaigns on digital platforms, monitoring costs and ROI, obtaining favorable advertising rates, identifying target audiences, and building client relationships. They are currently working as a Performance Marketing Specialist at PaySky and Yalla SuperApp.

Alaa Hassan obtained a Bachelor's degree in Spanish Language and Literature from the Faculty of Arts Helwan University. In addition to their degree, they have obtained several certifications including the Advanced Digital Marketing NanoDegree Program from Udacity, the Meta Certified Media Planning Professional certification from Meta, and the Google Ads Display Certification and Google Ads Video Certification from Google.

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