Dan Ferguson

Dan Ferguson has a diverse work experience in marketing and communications. Currently, they serve as the Senior Vice President of Marketing and Communications at PBS SoCal | KCET, where they lead the digital transformation strategy and focuses on growing the streaming business and expanding child education assets.

Prior to this, Dan worked as a Marketing Strategy Consultant, where they developed strategic plans, revenue growth strategies, and inbound marketing strategies for various clients. Dan also served as the Assistant Vice President Acquisition Marketing at AT&T, leading the acquisition and digital marketing efforts for AT&T's video services.

Before their role at AT&T, Dan worked at DIRECTV, where they held the position of Sr. Director Marketing. In this role, they led revenue marketing, lifecycle marketing, content marketing, and customer communications. Additionally, Dan developed and launched Outfest Online, an OTT streaming service targeting the LGBT community.

Dan has also gained experience in sales and marketing roles at Starz, Hughes Network Systems, ISP Channel/Softnet, and Andersen Consulting. During their time at Starz, they secured distribution and packaging for Starz and Encore channels and executed marketing programs to drive subscriber revenue.

Overall, Dan's work experience showcases their expertise in marketing strategy, digital marketing, customer engagement, and leading the digital transformation of media organizations.

Dan Ferguson's education history includes a Master's degree in Business Administration with a focus on Information Systems from the University of Colorado Boulder. Dan also holds a Bachelor's degree in Marketing from Colorado State University. In 2019, they obtained a Certificate in Digital Marketing from UCLA. In addition to their formal education, Dan has several certifications including SEO Foundations from LinkedIn, Advanced Social Media Strategy Training and Certification, Content Marketing, Inbound, Inbound Marketing from HubSpot Academy, and Google Ads Search Certification from Google AdWords Certified.