Chloe McGinley

Chloe McGinley is a Senior Social Media Specialist at PCG Digital. Chloe has over three years of experience in social media and digital marketing.

Before joining PCG Digital, Chloe was a Social Media Marketing Coordinator at Traffic Builders Digital Marketing, where they were responsible for crafting, maintaining, and strengthening the organization’s overall brand through all media avenues. This included daily posting of online activities and news items across LinkedIn, Facebook, Twitter, Instagram, and YouTube. Chloe also coordinated with graphic designers, videographers, and copywriters in creating all marketing materials and digital content.

At Traffic Builders, Chloe also developed and maintained an internal content calendar and scheduled posts for distribution across all company social channels using platforms such as Social Report, Facebook Creator Studio, etc. Chloe monitored activity across all social channels, responded to audience comments, and actively engaged in conversations with followers and influencers in the community. In addition, Chloe coordinated with leadership and the client relationship team to develop marketing and sales strategy in preparation for the launch of Traffic Builders' new B2B agency division, Conduit Digital Marketing.

Prior to their work at Traffic Builders, Chloe was a Social Media/Digital Marketing Summer Associate at Achieve3000. In this role, they assisted with the development and execution of social media campaigns, created engaging written and visual content for social media platforms, and provided support for various digital marketing initiatives.

Chloe McGinley has a degree from Loyola University Maryland and La Trobe University. Chloe is also certified by Facebook and Google in digital marketing and analytics, respectively.

Chloe McGinley reports to Sarah Ciociola, Paid Media Director. They work with Emerson Giese - Social Media Specialist, Sarah Knipe - Senior Social Media Specialist.